If you mean it, you should print it
This is the motto born during the third European Marketing Dynamics Summit
In a time when digital media have shuffled the market of communication the Summit showed to Print Service Providers and end users practical examples on how print can play an assertive role in the development of cross- media campaign.
Print is a VIP medium, Print is the new Premium. If this is a belief which unites vendors, it was a positive novelty to hear that digital communication agencies have also come to the same conclusion.
The message to the audience was clear. Print means authority, makes you feel special, allows privacy time with the customers, integrates with other media in a very creative way.